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Press kit

Everything you need to talk about UMARE: short and long text, fact sheet, icon, logo, real screenshots of the app.

Download everything

The archive contains the icon, logos, screenshots (French, English, Japanese) and the texts.

Download the kit (.zip)

The screenshots are real screenshots of the app, untouched and unstaged.

Description

Short version

Born somewhere, then every choice is yours: a whole life in pixel art.

Long version

Born somewhere. Live the rest. You don’t choose where you’re born. The globe stops somewhere on Earth: a country, a family, a name. What comes next is yours to live, scene by scene, from childhood to the final look back.

UMARE (“oo-MAH-ray”) is a narrative life simulator in pixel art: 1,132 possible scenes, relationships that grow old with you, memories and keepsakes that get handed down. At the end, a summary retraces the life and can be turned into a card to share.

Characters and events are invented. Birth settings are based on public World Bank data, which the game simplifies: it does not claim to predict or judge any life, person or country. The game deals soberly with themes of life: illness, grief, end of life. It is not intended for children under 13.

Fact sheet

Name
UMARE (“oo-MAH-ray”)
App Store title
UMARE: Born Elsewhere
Genre
Narrative life simulator, pixel art
Platform
iPhone (iOS) first; nothing announced for other platforms
Availability
Not available yet; no date announced
Languages
English, French, Japanese
Model
Free to play; optional expansion (one-time purchase) and UMARE Club (subscription)
Age
13 and up
Account
Optional (cloud save)
Content
1,132 scenes, 41 countries, 36 awards, 16 keepsake objects
Data
World Bank (CC BY 4.0), Natural Earth (public domain)
Publisher
[NOM DE L'ÉDITEUR À RENSEIGNER]
Press contact
[email protected]

Icon, logo, visuals

UMARE icon: a golden dot rises above the Earth.

Icon

The golden dot rises above the Earth’s limb. 1024 × 1024 px, no transparency.

PNG 1024 × 1024

UMARE wordmark in spaced golden capitals.

Wordmark

Space Grotesk, spaced capitals. Transparent PNGs.

gold · white · black

UMARE share image: the title, the tagline and the icon.

Share image

For social networks and link previews.

PNG 1200 × 630

Screenshots of the app

These are real screenshots of the app, in the language of this page.

Screenshot of the home screen: the UMARE title, the pixel art globe and the buttons to start a life.
Home
Screenshot of the birth screen: the globe, the birth city, the character’s name and family.
Birth
Screenshot of a scene: a summer by the sea, with three choices, one of them locked.
A scene
Screenshot of a choice’s consequences: gains and losses, a stronger bond, a new memory.
Consequences
Screenshot of a life summary: portrait, number of countries, children and memories, a timeline of ages.
Summary
Screenshot of the Relationships screen: the character’s parents, siblings, grandparents and friends.
Relationships
Screenshot of the Atlas of lives: the globe with the birthplaces of several lives and the countries visited.
Atlas
Screenshot of the share screen: the life card and its color themes.
Card to share

Using the brand

  • Write UMARE in capitals for the logo, titles and store listing; Umare in running text in French and English.
  • Pronunciation: “oo-MAH-ray” in English, “ou-ma-ré” in French, ウマレ in Japanese.
  • No accent (never “Umaré”). Hashtag: #UMARE.
  • Pure black or white background, amber accent. Don’t stretch or recolor the logo.
Black#000000
White#FFFFFF
Amber#F2B84B
Soft amber#F7D58E
Deep amber#D99A2B

Fonts: Space Grotesk (headings) and Inter (text), under the SIL OFL 1.1 license.

Contact

For an interview request or a specific visual: [email protected]